Product Placement

Music videos are broadly used to promote the artist and their song, encouraging the consumer to purchase the song or album. Therefore it is important to the artist that their video is played at the appropriate times and the appropriate place, such as which music channel and websites etc. My questionairre shows that there are more popular and less popular channels and websites of which consumers use to view music videos. I therefore need to ensure that my music video has the appropriate slot to be played.
Through my questionairre's I found that the most common way for a consumer to watch music was through the internet, the most popular website being youtube. Youtube is a good source for record labels to use, it is completely free to everyone therefore meaning that the artists' music video can be viewed by anyone with no cost to the record label or consumer. This therefore means a large amount of people are likely to view it over youtube, giving the artist a vast amount of promotion at no cost - therefore making it a popular place for the video to be streamed over.
However, this was closely followed by consumers watching music channels to view artists' music videos; the top two being Channel AKA and Kerrang, however over 50% of those answering the questionairre said that they were most likely to watch Channel AKA, making it a desirable channel for my music video to be placed on. However I would also want my music video to be played on other music channels such as Kerrang, MTV and VIVA to ensure that as many audiences as possible are being reached.

For my promotional advert I also need to ensure that as many audiences as possible are reached, therefore I will be using my advert for the album in a magazine to do this which is why it is important that the advert is eye catching and informative at a glance. To attract the audience of the correct genre however I would want to place it in a magazine such as NME, where alternative artists are discussed and advertised and very much focus's on the 'alternative'/indie genre. Another magazine I could place it in would be Q, however I would be unlikely to place it in a magazine such as 'top of the pops' as it is the wrong genre and therefore the consumers quite possibly would just ignore the ad.

My Digipack will be largely designed and created to attract an audience of 'alternative' music however it is also important that it attracts other audiences to try and boost sales. However, I am likely to place it in well knows retail stores, especially HMV along with WHSmith as well as supermarkets such as Tesco and Asda etc. Often digipacks are divided into genre's within the store, especially HMV therefore consumers of that genre are likely to find it however it is also possible to have it placed on stands near the front of the store where 'newly released' albums are often placed; this would be an advantage to me as consumers are more likely to notice the digipack meaning more chance of sales.